Things To Add To Your Real Estate Website To Enhance Lead Generation

Many real estate websites appear attractive but underperform extremely when it comes to generating more sales, leads and ideal clients. Websites are a huge investment for any business – both in regards to the time necessary to design and build them as well as the ongoing and initial costs. Thus, your website should be making you money and returning on that investment. Unfortunately, for several agents and real estate businesses, their real estate website is nothing more than a piece of stationery.

An online business card if you will. They reconstruct their website every few years and once it goes live, that’s it. They do not touch it, they do not update it and then a few years later they decide to reconstruct their website because it is not generating leads and the cycle begins again.

Apart from aesthetics, a real estate website should have the following:

• Social proof throughout the entire site

It has been found that eighty percent of the traffic to a testimonial page on a real estate website is actually from the staff in the office. Thus rather than allowing testimonials only live on one page, place them all through your website where they can be seen by potential clients clearly:

1. On your property management services page, show testimonials from tenants and landlords.
2. On your ‘sell with us’ page, display testimonials from past vendors.
3. On your agent profiles, show reviews that belong to that agent.

• Clear calls-to-action for your core client

The primary function of the majority real estate websites is ‘property search’. Jump onto your website home page at once. The trouble with this approach is that most of the buyers and renters never visit a real estate agency website when they are searching for a new home. Buyers and tenants are visiting the major portals. Thus, by prioritizing property search on your website, you have dedicated all of that real estate essentially for the wrong audience. Sure, your website should have the capability for people to search for listings and that experience should be remarkable. But it should not be the primary function. From the order of your navigation items to the calls-to-action spread all through your website, your website should be speaking to potential vendors and landlord clients directly.

• Simple signup forms

Visitors do not want to fill out long forms. The delusion among real estate agents is that you will get more competent leads if you ask for more information up front on your website forms. The authenticity is however that the more fields you add, the more likely you will lose high quality leads as they do not have the time to fill in your complex forms with a million questions. Ask for the name, address, phone number, email – and get the rest when you speak with them over the phone, or via email if that is their preferred communication channel.

Based on the BoldLeads Reviews, BoldLeads can progress your real estate lead generation and boost your leads. Watch BoldLeads Reviews to know how BoldLeads is helpful to generate real estate leads. According to BoldLeads Reviews, they have an included customer relationship management tool that connects with their platform perfectly, offering a great nonstop prospect key.