After you have earned
your real estate license, you are going to require a healthy channel of
prospects to support your real estate career and assist keep your business
floating and booming. One way to build up that pipeline is via time-tested real
estate prospecting plays. Here is a list of real estate prospecting plays that each
new agent can utilize
- The internet provides lots of opportunities for real estate prospecting. But, the whole industry is mining this field. Building your online presence is the initial step to creating a solid channel of potential customers. Begin with a forceful real estate website that displays your power, showcases your properties, and offers visitors with plenty of valuable information. But clicks to your website are not adequate. You will need to turn those clicks into contacts. Propel visitors into action by providing a lead-capture form via email signup for downloadable guide or monthly newsletters. You can also develop your online brand presence via national search portals all of which provide ad placement opportunities plus the capability to buy leads in certain zip codes.
- Cold calling can be an efficient real estate prospecting tool. Several agents use cold calling to lock new listings by targeting FSBO properties. Ensure you have done your research on the person you are calling. Ensure you can provide them something of value. And remember that it is okay to get abandoned. It happens, and there is a good chance that some of the people who say “no” today will keep you in mind for when they are ready to say “yes.” Keeping a positive attitude about cold calling. For every few calls you make, you may get one or two great leads that will make the rejections manageable.
- Social media outlets are helpful tools for real estate prospecting; however agents at times miss the mark when trying to make the most of them. Yes, it is great to build your list of friends on Facebook or followers on Twitter. But you also wish them to engage with you. Sharing your listings every day or inundating your friends and followers with photos of what you ate for dinner is not going to lead to a sale. Your social media tactic should entail building your repute as a thought leader in your market. It should entail quality information about the real estate process, your offerings, and your community. But do not ask for the sale too fast. Nurture and develop your social networks, and your contacts will keep in mind you as their go-to real estate person when the time is correct.
- Referrals are a perfect real estate prospecting tool. Even as a new agent, you probably have people you can ask for a referral. Perhaps somebody you know from your previous career has a family member who needs an agent, for instance. What is significant about referrals is that you ask for them. If you just finished a constructive transaction, send a thank you card.
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