Whatever your lead generation tactics
are, you have likely fallen into a few of these common traps. Worry not! Trial
and error is part of what errors any business flourish. Here is a list of the errors
agents make when it comes to
- Digital advertising for online leads is a risky beast that can be hard to wrangle. But with a solid tactic, online leads can be a profitable addition to your business. Remember, it only takes a few superior deals to create positive return on investment. But what is the number one mistake with digital advertising? Lack of constancy. Real estate experts often pause advertising campaigns or cut their budget for 3 reasons:
1)
The cost-per-lead has increased
2)
They lose patience
3)
Demand has decreased.
It is important to remember
that Google rewards consistency. A campaign has to build momentum to
perform perfectly. This also differs across markets, so there is no
one-size-fits-all answer to how long it will take to generate quality leads and
see return on investment from a digital ad campaign.
- The discussion on content continues, but we hold firm that content is vital. Advertising and listings are significant, but with too much focus on digital ads, you can miss out on some of the most excellent engagement. Real connections through useful and convincing content tend to lead to the highest quality leads.
- Variety is the zing of life and this holds correct for real estate marketing as well. The problem is, success looks diverse to every real estate professional across different markets. To find your sweet spot, you are going to have to test out diverse strategies.
- In real estate, we hear a lot about “trash leads,” or “dead-end leads.” A “trash” lead is a justly unviable lead with imprecise contact information. In this case, it is a lead quality problem, and not a follow-up/agent problem. But, one of the most common errors in real estate lead generation is when agents assume that a lead is “trash” just because they are not quite ready to converse, or not quite prepared to buy. If you do not work a lead properly, someone else will. And it is not a question of if they are going to be ready to buy; it is a question of when.
- Real estate agents are busy. Your time is better spent with hot leads, having conversations, meeting with clients, and showing houses. But, lead generation, qualification, and summarize are critical for fueling a flourishing pipeline. That is why it is essential to control technology. Be strategic about the tools that you are using, by selecting the correct ones for your business, using them to their fullest potential, and evaluating ROI.
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