Ideas To Generate Real Estate Leads For Commercial Real Estate

For CRE professionals who want to market their commercial properties successfully, the road to success begins with commercial real estate lead generation. Today’s buyers, tenants, investors, and sellers are spending more and more time online to get information about commercial real estate deals and prospects, so having a commercial real estate marketing tactic to attract attention and gain trust is paramount to convincing leads to do business with you.

But sales and marketing is a numbers game and the more leads you can qualify and generate, the better your chances to fill your funnel with warm leads that you can close and nurture.

• In addition to your contact forms, you should have gated content in the form of white papers, eBooks, case studies, checklists, and other documentation. These gated documents, also regarded as lead magnets, can be endorsed on appropriate pages of your website, linking to forms that capture user information prior to they can download the content.
• Mining your existing contact list is a good place to begin and try to part your contacts based on interest, level of prior activity and profile type. Even contacts that have been inactive for numerous years may prove to be prospective opportunities as their requirements may have changed beside what you can offer. Reach out via phone, email, or LinkedIn to reengage these older contacts.
• Use Linkedin’s people search to find prospects by industry, location, degrees of separation, and current company. You can then send direct messages to open doors and begin your outreach efforts. If you want to get more somber about your lead generation, then check out the right tool. It is one of the most efficient social selling platforms for CRE professionals that want to engage investors, tenants and brokers at scale.
• The foundation of any inbound marketing efforts is a commercial real estate website that can be found easily and help converts, capture and engage visitors into potential leads successfully. No matter who your target is building an effective website is the single most important marketing asset of any lead generation effort.
• A blog offers high value content to prospects, in addition to a new avenue through which they can find your website. Articles covering topics associated with commercial real estate, local real estate in general, state and local laws and financial news, and editorial insights on topical events establish you as a thought leader and will produce new traffic for your website. Offer your visitors a straightforward way to subscribe to your blog by offering invaluable information.
• Contact forms are essential to capture user information when they are searching for for general questions, a consultation or sales call requests. Optimize your forms to be accessible on all devices while capturing all of the information you require. Some of the most excellent practices for capturing visitors’ information is to reduce friction when filling out forms: comprise fewer form fields, link to your privacy policy and focus on design and strong call to actions.

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