From appraisals and scheduling
showings, doing paperwork, keeping on top of market activity, and researching
new listings, there is a lot to be done. None of these tasks are bringing actively
in new clients which indicate focusing on your job is like putting the cart
before the horse.
Whether you’re new to the
industry or a real estate professional with several years of
experience, lead generation must always be the number one priority. By
putting lead gen at the front position of your business, you are not sitting
around and waiting for the phone to ring. You are being practical and investing
in your future success.
If you are smart about your lead
generation, then you will still have lots of time to balance all the other constituents
of your job. When it comes to leads, there are different sources:
- Relational leads, as the title recommends, refers to finding potential clients via relationship building, where you earn people’s faith by showing yourself to be reliable. It is said that the average sales agent made $39,900 in gross commissions. Of that tally, sales agents have to remove a broker’s split and costs or expenditures. You can augment your annual gross commissions, but, if relational lead generation becomes part of your range. It will take rolling up your sleeves and showing proposal to form and look after these relationships to generate the sorts of leads that you wish for and require.
- Traditional word of mouth is grand, but in present-day market, the internet is an incredible resource for real estate professionals to care for their sphere, and get new and relational leads. Having a blog is a way to set up your authority, offer value to your customers and further their faith in you as a proficient in your field. Having a blog on your own site can drive traffic to your portal and improve your search engine rankings. Here are a few tips to improve your blog strategy:
Þ
Offer content on a consistent basis
Þ
Incorporate a call for action and comprise links
to landing pages
Þ
Draw more interest by writing a click-worthy
caption
Þ
Putting social-sharing icons for Twitter and
Facebook on your blog posts to persuade people to share and maximize your
reach.
The most excellent way to get
leads online, but, is via social media. It is vital to have a huge and engaged
social following to stay in advance of your competition.
Whether you make a Facebook page
for your business or Twitter account, you should be frequently sharing
first-rate, shareable content. Every comment
or “like” functions as an approval of your brand, while shares can put
your branding in front of new audiences in the most excellent way possible: as
a source of information that their friend or family trusts already.
Social media is very top-level
marketing, but it is also very effectual at pulling people further into
the sales funnel. Social media marketing and content, however, is a job within
itself, and only a small piece of the lead generation puzzle.