As a real estate agent, you are on the hunt for new lead gen
ideas always to help push your real estate business. The way sellers and buyers
find their real estate professional is changing incessantly and there are new
ways to get in front of clients all the time. That being said, Realtors can
over complex the lead gen process, and we tend to overlook about the tested
methods of connecting with the public.
- As modern real estate marketing has gone digital increasingly, social media is now a vital component of any real estate agent’s lead generation tactic. In fact, most of the agents are using social media to get more leads. Thus, if you are not incorporating social media in your marketing tactic, you are certainly missing out. Certainly worthwhile platforms to invest in comprise Facebook, LinkedIn, YouTube, Twitter, and Instagram. But, an imperative point to remember about social media as a real estate leads source is that it is not just about posting listings from time to time. It is about social selling. Social selling is when real estate agents connect with prospects and stay in touch with past clients rather than posting promotional material continuously.
- Referrals are significant for real estate agents as they stand for a vast chance for new business. As per the annual survey conducted by the National Association of Realtors buyers and sellers in the US worked with an agent who was referred to them by a neighbor, friend, or family member. Referrals from past clients cost you nothing – all you have to do is stay linked with the individuals you know and ensure that you are top of mind when they or somebody they know decide to go through a real estate transaction.
- Since a lot of agents use this tactic to get real estate leads online, doing so will offer you a competitive benefit. Stats show that those who use videos in their marketing make more social shares, augment real estate lead conversion by eighty percent, and grow revenue faster than those who do not. So, although they take more money and time to make, they are certainly worth the investment if you can pay for it. To persuade your real estate clients, you can use video marketing in lots of ways, including:
- Q&A live streams
- Client interviews
- How-to and general information videos
- Yearly reviews
- Agent profiles
- Videos of local community events
- If you enjoy writing and researching about news associated with your real estate market, creating a blog on your website where you offer content can become a great tactic to get real estate leads online. This goes back to leads who are not ready yet to buy or sell a property. They would see value in your listings – rather, they want to learn more about the procedure or the market in general. When offering expensive content, you not only prove to them that you are a well-informed real estate agent that can solve their problems, but you also push them into the next stage in your channel.
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